29 Perfect Business Card Tips That Will Make You Loads of Money

I love networking and meeting new people. I enjoy the pleasant etiquette of exchanging business cards. Unfortunately, I have seen some poorly designed business cards in my travels. I have been handed a boring dull business card from someone claiming to be a professional graphic designer. I have been handed a torn and frayed off-size card by someone claiming to be a marketing consultant. I’ve seen cards with outdated contact information and scribbled corrections.

This article is intended to help business owners create and design a business card they can be proud to present – a card that will pass the trash test. The goal is to be memorable. What I want for you is for prospects to remember who you are days, weeks, and months after the networking event and for you to make loads of money because of your business card!

Please use the tips listed here to design a card that works for you:

1. Don’t use plain white card stock for your business card. There’s nothing more boring than a white card.

2. Don’t use raised printing also called thermograph printing. This is considered passé.

3. UV coating is the shiny coating you see applied to many cards. Make sure you coat only one side of your card as people like to write on cards to remember who you are and where they met you.

4. Make sure there are 3 methods of communication on your card. Prospects have a preferred method and if you don’t include it, you may not hear from them. List your phone number, email address, and mailing address.

5. Use your business card to drive traffic to your website. Advertise on your card “download my free report” at yourwebsite.com

6. Use a nice quality card stock for your card. There’s nothing that screams unprofessional as a thin card.

7. Don’t list your fax number unless your business regularly receives faxes as a normal part of your business workflow. This is extra information that doesn’t need to crowd your card if not appropriate. And you won’t be bothered by fax advertising.

8. Include a Tagline on your card. Tell your target clients what it is you do for them. This will serve to polish your image and create a brand for your company. Put your tagline on the front of the card.

9. Maintain a consistent brand by utilizing your unique design on both your business card and your website.

10. Keep your business card simple. Don’t try to cram too much information on it. You need some white space to even out the design.

11. Use no more than two fonts in your card design. Fewer fonts make it easier on the eyes.

12. Don’t use all caps on your card. All caps are difficult to read.

13. Don’t use odd sized cards. Prospects keep regular sized business cards after networking events. Odd sized cards eventually end up in the trash.

14. Use the back of the card for something useful, like a listing of the benefits your clients receive from utilizing your services.

15. If you really want to be cutting edge, use the new video business cards available today. This technology is said to be the wave of the future and especially useful if you exhibit at tradeshows.

16. Do utilize a photograph of yourself on the front of your card if you are in a relationship building profession. This helps to make you more memorable.

17. Do utilize a four color photo of your creations on the back of your card if you are in the creative professions.

18. Make sure your business card fits who you are. If you’re an artist, include a photo of your work and make sure the card has an artistic feel. If you are in a conservative field, keep the design simple.

19. Make a digital version of your business card and include it in your email signature.

20. Use a professional email address on your cards.

21. Add certifications and titles to your card to add credibility.

22. When handed a card, make sure to study the card and ask questions about the prospect. This makes you a more interesting person.

23. When giving out business cards take them from a case and hand them to your prospect so that the card is facing up. I don’t know how many times I’ve been handed an upside down business card.

24. Include an offer on the back of your business card such as a free consultation or free quote offered in the form of a call to action.

25. Include a card with all correspondence.

26. Use a logo that is visually appealing and tells prospects what it is you do for a living.

27. Use a 4-color business card. They are not expensive and are more memorable.

28. Make sure you list your title near your name.

29. Hand out your business card as much as possible. Keep a supply in your car so that you never run out!

Professionalism Counts

The best advice I can give you is to use a professional to design your card. This is a one-time investment in your company identity. Just think about the additional fees you can command when you are perceived as an expert. How much is your professional presence worth to you? A well-designed business card shows that you are a successful entrepreneur and not a fly-by-night. It also positions your business for success by presenting a clear image of a company that can be trusted.

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Drop Cards, Sizzle Cards, Dollar Cards, and Business Cards – What’s the Difference?

What to do with all of these options? Which is what, and what is best? Aren’t they all the same, or are they different? Or, are they almost the same as being different? Okay, calm down… Let’s see if we can sort this stuff out and decipher what the differences are between all of these marketing tools.

Since ‘business cards’ were first on the scene, let’s start there. As a brief history, business cards were originated in 17th century France, although some research shows they were first used in 15th century China. In either case, they were referred to as “Visiting Cards” which were more like invitations. However they were utilized for just about any purpose where brief writing would be appropriate. Visiting cards soon evolved into “Trade Cards” where they specifically provided business information including a map to the business. As printing methods were developed to become more efficient, “business cards” became a more popular means of distributing advertising for one’s business.

Business cards have not changed much in the last couple hundred years aside from adding color and maybe glossing them up a bit. Now if there’s any wonder why business cards haven’t changed much in the last couple hundred years, the answer is simple; as bland as they may be, they’re still somewhat effective and they serve their purpose.

Relative to the business card, the “drop card” has a rather brief history. So brief in fact, that you’d be hard pressed to find any factual historical information on them at all. In conducting any research at all, you’re most likely to see someone advertising their version of a drop card for sale or their advice on how to use them.

Sizzle Cards are essentially synonymous with drop cards. With an even more recent history, the term “sizzle card” was simply coined as a marketing term to emphasize that a drop card should have a message so hot that it sizzles. So if drop cards are the same as sizzle cards, how are they different than business cards? While a business card is simply a card that contains as much information regarding a business as possible, a drop card typically has very little information. They generally have just enough information to peak someone’s curiosity to make them want to call or log on to a website. It may not have any real information at all, but more of a statement with a call to action that “sizzles.” An example of a drop card message might be something like, “WE MAKE MONEY FOR YOUR BUSINESS! Visit http://www.YourWebSite.com for details” or “PUT OUR MONEY TO WORK FOR YOU! Call (800) 555-5555 for more information.”

As young as drop cards and sizzle cards may be, they are also beginning to see some evolutionary progress. As many things evolve and develop, they tend to go through a series of trials and errors. Such would be the case with dollar cards. Dollar cards are a brilliant innovation to the drop card and sizzle card concept, but unfortunately, were initially poorly executed. I believe the first attempts at this novelty were created with a million dollar card. Although seemingly an interesting idea because you could use such slogans as, “Thanks a million!” or “This opportunity could be worth a $Million Dollars!”, it just smacked of being entirely phony when executed.

Many printers would not even consider trying to recreate actual U.S. currency for fear of the unknown concerns of whether or not it was legal. Until recently, the million dollar drop card was about as innovative as you could get with sizzle card marketing. Nowadays, a few have ventured into reproducing U.S. currency for the purposes of dollar card marketing. However, you can see by the quality of most, that they still have not done their legal research or they simply don’t care to produce a quality product. Although some of the dollar card vendors are venturing into U.S. cash, most still do not have a convincing enough appearance to be as effective as they could be.

The most common dollar cards are produced in denominations of the $20 dollar bill and the most popular $100 dollar bill drop cards. However, customized $5 and $10 dollar cardsare also available and are widely used as coupons for restaurants, car washes, or other services where discounts are appropriate.

Yet another difference between traditional business cards and drop cards (or sizzle cards) is the means by which they are distributed. As business cards are traditionally presented from one person to another, typically during or immediately following a business conversation, drop cards have vastly more flexible distribution methods. Drop cards, as their name suggests, can simply be “dropped” in a busy public area. If you’re using an ordinary sizzle card, it’s best to place them on tables in public areas such as a coffee shop or waiting room where someone would be able to read it without even picking it up. However, if you’re using something like the 100 dollar bill business card, well you can leave those just about anywhere and someone’s bound to scramble to pick it up within seconds. Even a $5, $10, or $20 dollar drop card is going to command immediate attention upon sight. Now of course, we don’t condone littering. However, if you were to drop one on a shopping center sidewalk and step aside and wait a moment while someone picks it up, then it’s not littering. It’s merely a temporary placement. This also affords you the opportunity to approach the finder of your card and perhaps make your pitch. Put one on a coffee shop chair as if it has fallen out of someone’s pocket. How long do you suppose it will stay there? You could even be as direct and go into a place of business and just hand one over to the manager with your pitch. Do you think they’ll get some immediate attention there? Absolutely.

If you still can’t get passed the “littering” idea, then they’re just as effective being handed person to person just like a traditional business card, but better. Imagine if you were a network marketer and you handed a $100 dollar drop card to someone. You could say something like, “This card is worth $500-$1000 a week for a part time effort.” You’d be mistaken if you didn’t think that most people would take that card swiftly out of your hands and hold on to it.

Some of the obvious benefits to dollar bill drop cards is that they’re realistic enough that people will notice immediately. They will go out of their way to get their hands on it and they’ll keep it in their wallets or purses for a good long time. They’re also very likely to share it with their friends and family, and they’ll NEVER throw it away. Can that be said about your average, every day, business card? No way.

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Business Cards – Essential Marketing Tools For Your Business

Your business card is one of the most important, cost-effective and versatile marketing tools you have. How come? Because they’re inexpensive, easy to carry with you and easy to get in front of people. Especially for businesses just starting out.

However, your card needs to make a great impression. A well-designed business card can effectively promote your business, but there’s a good chance that if your card looks unprofessional, it may be thrown in the dustbin or just lie in a drawer, collecting dust. Your business card needs to tell people what you and your business is about, instead of only telling people who you are and where to contact you.

Planning, designing and having your cards printed.

For your business card to be the marketing tool it should be, there are a few things you must take into consideration when planning and designing your cards.

Get professional quality business cards printed for you. Sure, you could print them on your laser jet and cut them with scissors. You’ll get what you pay for and worse than that, people will question whether they can trust you with their business if it seems you can’t afford to print full colour business cards.
Pay attention to the finer details on your card. A logo is important, so invest some time and effort in the design of your logo to make it stand out in the crowd.
A thin, flimsy card, pre-made, off the shelf design and small or unreadable text makes a bad impression. Use colour and images for impact and good design principles to make your business card pleasing and easy to read.
Be proactive and keep your information up to date. If any of your contact or other information has changed, you will appear to be disorganized when you have to scratch out and write new information on your card, so throw away those cards and have new, up to date ones printed.
If possible hire a graphic designer to help you. They are professional and know what works and what does’nt.
Maximize the usability of your card. You’re not limited to only the front of your business cards. Use the back of your card for more information. Keep in mind that people often write on business cards, so leaving some white space on the back is generally a good idea.
Your company name or your title tells someone what you have to offer. If it does’nt, add some words to explain what you do. Showing what you do makes you stand out. Let everyone who sees your card know what services you provide.
Avoid making the following mistakes when you have your cards made. It can cost you dearly.

Having a card that doesn’t stand out in the crowd.

Your card must look great, feel sturdy and clearly define what your business does – and you and your card will be remembered.

Technology makes it easier and more affordable than ever to have cards designed and printed that will get someone’s attention and at the same time look businesslike and appealing.

Don’t have a card that’s a mystery to everybody.

You are not going to get many calls if someone looks at your business card and can’t tell immediately what your business does.

A card with information overload.

Too much information printed on your card will make it look too busy and totally unprofessional. Keeping it simple is best. It’s necessary to have your name, your company, what you do, and why you should be used – but supply all your contact details; you want to be easy to reach.

Using too small text.

Using a small font, you may be able to supply more information, but what good is it if people can’t read it? A good guideline is to use a type size no smaller than 7-8 point. Make your company name the largest and your name and maybe your cell number a bit larger than the rest.

Not using colour properly.

Use colour in your cards to brighten them up and make them appealing. Avoid printing a dark colour on a darkish background or a light colour on a light background, for instance printing grey on white to make it look like silver. It just does’nt work.

Strategically distributing your cards to help your marketing campaign.What does it help you to have a box full of business cards if they’re not being used to market and promote your business?

Always keep some of your cards on you wherever you go. Hand a card to someone when appropriate, and while you’re at it, don’t hesitate to give out more than one. Invite people to pass the extras along to others who might need your service. You might be surprised at how often this can result in a referral.

Don’t be afraid to post them on public bulletin boards, stick them in doors or leave them in bowls for free drawings where your target audience might see them.

Ask affiliated businesses to allow you to display your cards, such as a hardware store if you’re a building contractor or a plumber.

Capitalize on natural opportunities to hand them out when you’re talking about your business or someone asks how to contact you.

Keeping in mind all of the above ideas and information, your business card will definitely work for you and attract business – and still at a very affordable price.

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Which Business Card is Best For You?

There are many different types of business cards available for your business needs, and it is important to figure out which type best fits you and your company. You want a card that is representative of what you are offering your customers or clients. Consider how professional you want your card to be, and what message you want it to communicate to the people you give it to. Here are seven different styles of business cards that you must can between before starting your design.

1. Standard: The standard business card is a 3.5″x2″ rectangle with square corners. This is the basic size and style that every printing company prints at a standard price. Due to the ease of printing and cutting standard cards, these are the most affordable option for any business. These are very professional and will show the customer that you are dedicated, qualified and reliable. This is a great option for anyone looking to print a large number of affordable business cards.

2. Round Corners: Round cornered cards are a variation of standard business cards. Once they are printed, a die cut creates round corners to give it a different shape. This can give your business card a softer feel than standard cards and is becoming a popular option for printing. Be prepared to pay a little extra for round corners, but it might be worth it to add a touch of personality to your business cards. Be sure to create your design with round corners in mind so that you do not cut off any of your information.

3. Square: A fast growing trend in business card printing, square cards are a unique take on the standard card. They are smaller than normal, only 2″x2″, but will definitely separate your business card from everyone else. Square cards are fun and will show your customers that you have a good personality and are a creative person. The only thing you need to be careful of is the space you use. Square cards are quite a bit smaller than standard cards, leaving you less room to include all your information. Try square cards for your next printing job and you will definitely be satisfied.

4. Die-Cut: Die-cut business cards are the most unique cards you can have. If you choose to do a die-cut, you can pick from standard die-cuts or pick from one of the die-cuts your printing company may already have. There is also the option of creating your own die-cut, in which you can choose or design any shape for your die-cut that you want to. Depending on the complexity of your design, die cuts can cost anywhere from $50 and up. Your printing company will likely charge you for this die-cut because you will be their only customer to ever use it. This is the most expensive option for business card printing, but it is the best way to have a truly unique card that no one else will have.

5. Fold-Over: Fold-over cards are great for companies that want to include a little more information in their design than a standard 3.5″x2″ will allow. Folded cards are 3.5″x4″, giving you twice as much space as a regular size card. Be creative with your fold-over business cards by using the folded style in your design. Include a die cut on the fold to create a custom shape or die cut one side of the fold. Fold over cards are a unique take on standard cards, but will give you enough edge to stand out from the crowd.

6. Recycled: Recycled business cards are perfect for those companies and businesses trying to “go green.” These are made of 100% post-consumer waste paper and content. Recycled cards look just as amazing as regular cards, but will give you the peace of mind that you are helping save the environment while still using print media. You can print in full color or black and white, and you still receive the same great quality and thickness as a standard card. These are especially perfect for companies that are selling products or services to other businesses to help them “go green.” You can not go wrong with recycled business cards.

7. Portfolio: Portfolio cards are the most unique form of business card printing. Whether you are looking to add a touch of personality to your cards or you just want to showcase a variety of images or products, printing your cards in portfolio style allows you to print multiple different cards with just one order. Keeping all the information uniform on the back of each card, choose a different photograph, background color, product or image for the front of your card. The best number of styles for printing is anything in a multiple of 20, including 4, 5, 10 and 20. Portfolio business cards are great for photographers, bloggers, videographers, or anyone looking to create completely unique cards.

As you can see, there are many different types of business cards available, all of them ranging in price and uniqueness. Make sure you pick the card that best represents your company, but make sure it is still within your budget. Also, double check that your card conveys the message you want it to to your customers to get the best response.

Some other options to consider for your business cards printing include: stock weight and color, size, full color printing or black and white printing, single sided printing or double sided printing, and how many cards you will need. You will never want to run out of cards, so it is important that you order more than you think you will need. It is a bad idea to get caught without your cards.

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